Change is coming
Googles new PPC Local Business Listings
Googles new PPC for local business listing are coming. Goolge has been hard at work make big changes in the Local Maps and the next change is PPC for map listings.
Along with the new map PPC change, the Google 10 Pack is the new 7 pack. The shrinking of the 10 pack was to accommodate the room for the new PPC map listing. Your local listings may not show the PPC listings yet but they are coming and soon.
The new blue pins designate PPC on the maps if they fall in local city map and shown in addition to the regular sponsored listings.
The new PPC ads have been controversial. Apparently being sold dependent on the market and niche at a fixed rate price, not as part of Google Adwords. This is similar to the way ads have been sold on some of the Internet Yellow Page sites (IYP).
While we’re used to seeing the IYPs struggling to keep up with Google’s influence in the local marketplace, it’s interesting to see Google trying on some of the trappings typical of the IYPs.
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