When was the last time you….
- Call a number from a billboard?
- Took a soliciting call?
- Read junk mail?
When was the last time you used 
?
Where are your customers looking?
Today we can tune out almost every distracting marketing known. Caller id stops the unwanted telemarketing calls, DVR and TVO we can fast forward through commercial. Now inbound marketing is taking over. When you want more info on a products or service you go to you computer open up Google and start searching (inbound marketing). When your customers search for your products and services are they finding you or just your competitors? Last month alone there were 784 people who searched for carpet cleaner in Tampa and 657 that searched carpet cleaning Tampa. What % of those people do you think got there carpets cleaned last month? 50,60, 70 maybe 80%? How many of those customers called you?
Inbound marketing has a 600% greater ROI than outbound marketing. That mailer your sent out to 5000 customers what % of them needed there carpets cleaned? They sold you on 1-3% and you got 3 calls. Does a Contractor need a website? If he wants to stay a contractor he does.